About Us

At OpenBlue we are passionate about helping business owners and leaders to become brilliantly effective at leading and creating great working cultures.

Why? Well, we know that when people in organisations are inspired, engaged, empowered and feel valued you get superior results. People have greater ownership and care for what they do, there is a natural uplift in sales and service as people come to work for more than the pay cheque.

We know that when people feel good they do more.

It’s leaders that drive the company culture and by helping leaders be great at what they do, we help the organisation become excellent at what it does.

Meet the team…

About Vinay Parmar

Vinay is an inspiring speaker, coach and consultant who specialises in helping businesses to develop the leadership capability required for the ‘new economy.’ He is passionate about helping businesses understand what can be achieved when people people are inspired, empowered and engaged in a meaningful purpose.

He’s highly experienced as leader, manager and consultant having worked with large bluechip organisations and successful brands such as Egg, O2, Prudential, RBS, and Audi.

Vinay has studied personal development and human achievement for over a decade and is qualified as a Master Practitioner and Certified Trainer of NLP (Neuro Linguistic Programming), Sports Hypnotist, Performance Coach, and Certified Corporate Speaker.

In his personal life, Vinay knows a thing or two about facing the challenges of life and coming out intact on the other side. He lost his mother tragically on his wedding day, and also lost twin babies. He’s overcome financial struggles, and come back from  failed businesses, and yet he continues to provide inspiration and hope to others through his work.

Vinay was born in Harrow, Middlesex in the 70’s, after his father had moved from Kenya in the 60’s to create a better life for his family.

Even as a youngster, Vinay stood out as someone who didn’t just follow. He took part in the Arts when many of his peer group were heading down a traditional educational path to become doctors, dentists or lawyers.

In 1998, Vinay joined Egg, a new bank that was set to revolutionise the UK financial services industry. Its culture was refreshing and it was here that he first discovered the language of possibility and the whole notion of human potential that would eventually reshape his outlook on the world forever.

In July 2000, he married his wonderful wife Jem and tragically lost his mother to a lethal strain  of meningitis. With his world shattered, Vinay decided he would play out the rest of his life to the full and began to tread the pathway he does today.

In 2006, Vinay left the corporate world and decided to build OpenBlue to fulfil his passion for helping others unleash their potential.

About Martin Astley

Martin is a highly successful entrepreneur and business man who over the last 25 years has built a string of successful profitable businesses where he has been using the teachings of the world’s leading personal development gurus to grow himself and his people.

He believes passionately that developing  a working culture where people are supported, valued and empowered to perform is key to long term business success.

As well as his wealth of practical business experience, Martin also holds qualifications as a Master Practitioner, a Certified NLP Trainer, a Hypnotherapist, Time Line™ Practitioner , and Certified Corporate Speaker.

Martin grew up in Blackburn, Lancashire where his parents owned a successful pre-fabricated building company. When he was ready to leave school, the expectation was that he would join the family business, but he had other ideas and the pattern of his life began.

He opted for a career in management. When his parents decided to sell their business in the 70’s, they asked Martin to get involved in their new building projects in Tenerife. Again, he had other ideas and a drive to be self-made.

At 20, Martin set up a successful milk distribution business which he sold a year later when he moved to Tenerife in 1984. Here too, he established a number of successful businesses  in car rental, property construction, web design and excursions companies that he built up and sold on. In 1994, he set up an estate agency company for commercial and private property, which is well established and highly successful.

He’s married to Liz and they have two wonderful children who are reaping the rewards of being exposed to such powerful tools for personal success.