About Us

We understand as a business owner the buck stops with you. You are responsible for the results you get and there is nowhere to hide if things go belly up. Sure, you may have some people that work for you but you don’t have the elaborate structure of large companies and layers of management to buffer the impact of what’s happening on the front line. No, you are right at the sharp end of producing results.

Over 70% of performance is psychological. Your attitudes, beliefs, values and experience all shape the way in which you operate. Some of these will be empowering while others stand in the way of you and ultimate success.

At OpenBlue, we specialise in working with business owners to improve the levels of mental fitness so that they can breakthrough barriers to empower them achieve peak performance consistently and unleash their true potential.

Meet the team…

About Vinay Parmar

Vinay is an inspiring coach and speaker who’s passionate about helping people achieve all they can from life. He’s studied personal development and achievement for over a decade as a hobby and has qualified as a Master Practitioner and Certified Trainer of NLP (Neuro Linguistic Programming), Sports Hypnotist, Performance Coach, and Certified Corporate Speaker.

He’s a highly experienced leader and consultant having worked with some of the most recognised and successful brands such as Egg, O2, Prudential, RBS, and Audi.

Vinay knows a thing or two about facing the challenges of life and coming out intact on the other side. He lost his mother tragically on his wedding day, and also lost twin babies. He’s overcome financial struggles, and come back from  failed businesses, and yet he continues to provide inspiration and hope to others through his work.

Vinay was born in Harrow, Middlesex in the 70’s, after his father had moved from Kenya in the 60’s to create a better life for his family.

Even as a youngster, Vinay stood out as someone who didn’t just follow. He took part in the Arts when many of his peer group were heading down a traditional educational path to become doctors, dentists or lawyers.

In 1998, Vinay joined Egg, a new bank that was set to revolutionise the UK financial services industry. Its culture was refreshing and it was here that he first discovered the language of possibility and the whole notion of human potential that would eventually reshape his outlook on the world forever.

In July 2000, he married his wonderful wife Jem and tragically lost his mother to a lethal strain  of meningitis. With his world shattered, Vinay decided he would play out the rest of his life to the full and began to tread the pathway he does today.

In 2006, Vinay left the corporate world and decided to build OpenBlue to fulfil his passion for helping others unleash their potential.

About Martin Astley

Martin is a highly successful entrepreneur who has a deep passion for inspiring people to achieve more from their life. Over the last 25 years he has built a string of successful profitable businesses using the teachings of some of the world’s leading personal development gurus. Since then, he’s continued his study, becoming a Hypnotherapist, Time Line™ Practitioner , Certified Corporate Speaker,a Master Practitioner, and a Certified NLP Trainer.

Martin grew up in Blackburn, Lancashire where his parents owned a successful pre-fabricated building company. When he was ready to leave school, the expectation was that he would join the family business, but he had other ideas and the pattern of his life began.

He opted for a career in management. When his parents decided to sell their business in the 70’s, they asked Martin to get involved in their new building projects in Tenerife. Again, he had other ideas and a drive to be self-made.

At 20, Martin set up a successful milk distribution business which he sold a year later when he moved to Tenerife in 1984. Here too, he established a number of successful businesses  in car rental, property construction, web design and excursions companies that he built up and sold on. In 1994, he set up an estate agency company for commercial and private property, which is well established and highly successful.

He’s married to Liz and they have two wonderful children who are reaping the rewards of being exposed to such powerful tools for personal success.

Let’s get started

No quibble, 30 day money-back guarantee

You can choose OpenBlue with complete peace of mind because if you decide, within 30 days of completing our work together, that you’re not happy with the service you’ve received from our coaching service or through our open programmes, we’ll give you your money back.